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Maya Mobile has undergone a major overhaul since yesterday. The provider, which has been one of the more popular choices on findyouresim.co.uk and reissim.nl for years, has stripped its entire offering back to a single eSIM: unlimited data in 165+ countries, available as a 3-day or 14-day subscription. No cancellation period, no local or regional plans on the homepage, and no individual GB bundles.
It’s a striking pivot for a provider that built its reputation on variety. Maya used to offer plans ranging from 1 day to 180 days and from 1 GB to Unlimited, often at sharp prices for destinations where the competition had few affordable options. For many travellers, that made Maya the obvious choice.
The old offering is still around, just tucked away
Click a little deeper and you’ll find that the old Maya hasn’t disappeared entirely. Existing eSIMs continue to work, and new plans on the old model are still available for purchase. You can find both options here:
Whether the legacy website will stay online permanently is unclear. For the average holidaymaker who gets by comfortably on 5 to 10 GB over a two-week trip, the legacy offering may still be a worthwhile option, while it’s still available.
That said, the new model has the edge on certain destinations. Maya operates on a single global rate, and among the 181 destinations we counted are countries that are traditionally rather expensive for mobile data. Think of certain Caribbean islands. On destinations like these, Maya’s Unlimited subscription can actually work out cheaper than a standard 5 GB bundle from the competition. So it pays to weigh up your options on a trip-by-trip basis.
What does the new Maya promise?
The pricing is fixed:
- 3 days Unlimited Global Data: £7.29
- 14 days Unlimited Global Data: £20.43
Both plans offer what Maya describes as unlimited data in 165+ countries (we counted 185 on the destinations page). On price and terms, this positions Maya squarely against the likes of Holafly and Firsty.
The eSIM also works on 25+ cruise lines worldwide via an add-on at comparable rates, which is significantly more affordable than GigSky for cruise coverage.
But how unlimited is unlimited really?
Update 15 May: Our first findings show a daily quota of around 4 GB per day, with a maximum speed afterwards of about 3 Mbps. That’s still enough to stream music or watch video in 720p, but it is a considerable slowdown compared to the speed before.
This is where it gets interesting, and frankly a little contradictory. On the checkout page and in its marketing, Maya promises that your data will never be cut off entirely. The terms and conditions, however, tell a slightly different story:
“A daily high-speed data allowance (the Daily Quota), delivered at up to 4G LTE or 5G where available on local networks. Unlimited data at standard speed once your Daily Quota is used each day.”
So there is a daily high-speed limit after all, only Maya doesn’t actually specify how many GB that is. After that, you drop down to an unspecified “standard speed”. That makes it look more like Holafly or Airalo than the marketing suggests, with the difference that Airalo at least mentions a concrete figure (3 GB per day and 1 Mbps after). In many markets, stating a daily limit is also more or less required. We hope Maya will clarify this soon.
The pricing is genuinely sharp, mind you, so a limit isn’t necessarily unreasonable. But clarity would be welcome. We don’t expect the limit to get in the way of the average user, but we can’t say that for certain yet.
The Acceptable Use Policy: two points worth noting
The Acceptable Use Policy contains a handful of provisions that most travellers won’t run into, but two things did catch our attention:
- No fixed broadband replacement. The eSIM may not be used as a fixed internet connection for home or office. Not unreasonable, but it potentially disqualifies the eSIM for use in a mobile router at a campsite, or for road warriors looking to connect multiple devices and stream in the evening.
- Fair use during congestion. Maya reserves the right to apply “deprioritisation during congestion” to usage patterns that fall outside normal individual mobile use. At the same time, the policy adds: “This won’t affect typical streaming, browsing, or calling.” We’d assume in practice that you won’t be throttled below 3 Mbps, since stable streaming would otherwise become difficult. But it isn’t spelled out clearly.
Maya does invite you to get in touch in advance via support@maya.net if you’re unsure whether your expected usage falls within the rules. That’s a fair gesture.
Our verdict
The new Maya is promising. The simplicity of a single plan, a fixed price, and the promise of genuinely unlimited internet without a hard fair use cap you know about up front, that clearly sets the offering apart from Holafly, Airalo, Jetpac and Saily, which all hover somewhere around 3 GB per day or 90 GB per month.
But the messaging does contradict itself in places. According to the terms and conditions, there is a daily high-speed limit, it’s just not (concretely) stated. For anyone making short and intensive use of data on one or two destinations, and certainly for cruise travellers, the new Maya is a serious option. For the average holidaymaker with an average data budget, the legacy offering sometimes remains the sharper choice, while it’s still available.
We’ll be testing Maya’s new model ourselves this month on a trip across 5 different countries, and we’ll certainly be keeping an eye on whether we can hit that daily limit. We’ll share our findings here on findyouresim.co.uk afterwards.
For now, you can find Maya Mobile’s old offering via findyouresim.co.uk. The new offering isn’t available through us yet, we’re in touch with Maya Mobile about that.
